Just when I'm saying sign up for Twitter and start using it to promote your events, researchers have found it may not be working as planned. Why? Some organizations don't have a real plan for social networking and that lack of focus is showing up in the numbers. Research indicates people are tired of getting meaningless tweets.

Check out this link http://www.goseetell.com/blog/2009/06/dmo-ranking-on-twitter-may-09/

MARKETING TIP: Establish strategies, goals and objectives with your social marketing efforts. Include them in your marketing plan. Constantly review to see if they're working for you. Make sure your Tweet message has substance. And, dedicate a member or two of your staff to monitor all sites.