Sunday, June 14, 2009

Is the Economy Affecting Your Festival?


If so, here's an idea -- create a fundraiser based around the theme of your event. The Fun Fourth Festival in Greensboro, N.C. did just that. Organizers capitalized upon Flag Day to sell flags, encouraging people not only to buy them, but to display them proudly.

Not only did the fundraiser get publicity, but so did the upcoming Fun Fourth Festival -- and the plea went out for financial donors.

MARKETING TIP: Be creative with your fundraising efforts and tie them into your overall theme.

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