Monday, December 22 2008
Christmas Weekend To Be Strong For WV Tourism, by Phil Pfister
CHARLESTON, WV -- Governor Joe Manchin is calling it "the best tourism investment the state has made." He's talking about the Met RX 2008 World's Strongest Man Competition that took place in Charleston and will air starting on Christmas Day.
For two weeks in August contestants from all around the world battled for the title of World's Strongest Man at some of the most beautiful sites around the city. The state capitol, the University of Charleston, Magic Island and Power Park were just a few of the locations you'll see when all six-hours of the competition airs on ESPN2 starting at 7 p.m. on December 25th.
Charleston Mayor Danny Jones says it took teamwork to get the international competition to Charleston. But he says it was worth every ounce of effort. "Occasionally, as mayor, you get to be part of a milestone, part of something much bigger than you are. And this is it,” Jones said at a Monday news conference announcing the TV schedule.
Thousands of people turned out to watch the competition as it took place. Tens of millions more will get to see the action on TV. The competition airs not just here in the U.S. but in more than a dozen countries around the world.
Charleston's own Phil Pfister, who competed for his 11th last time in this year’s competition says it was a great way to end his career. "There are so many good events and good locations within the broadcast,” he said. “It will be really nice to see them all and see all the guys from around the world battling it out in the home city."
If you miss the Christmas Day broadcast, not to worry, the entire competition will air again on Sunday, December 28th, on ESPN from 1 p.m.-7 p.m. And Over the next year it's estimated you can see the competition and West Virginia's beauty several hundred times.
Marketing Tip: Setp outside your comfort zone in finding media opportunities.
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