Festival and Event Banners - Keep Them Simple

You know the zebra was supposed to be a horse, but it was designed by committee. I think this banner was too. I found it in Silver Springs, Maryland. It is horrible. It has way too much information and is cluttered. A banner should only have the basic information - name of event, date, time, place, a Website and a primary sponsor - if there is just one.

MARKETING TIP: Keep your message clear, concise and simple - particularly on your signage.